Category: Women in Marketing Advertising & PR

Having started as ASOS’ sole social employee, Sedge built her team to a 32-strong workforce. After this huge achievement, she set up her own company and launched SEEN Connects; an innovative, global influencer and social marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are Nike, Bumble, Panasonic and eBay. Sedge is a respected visiting university lecturer and public speaker, hosting workshops at places such as No. 10 Downing Street and Google, aimed at helping others understand the digital world. Sedge’s expertise is regularly called upon by global news networks and print publications to offer insight into the influencer marketing industry, and she has written two books based on social platform experiences. Sedge also set up a mentor programme to support young people going into the marketing industry and is now responsible for having placed over 50 young people into jobs in the UK. SEDGE BESWICK